“Mom, Dad, hurry! Let’s go see the chimps!”
If you’ve ever sprinted through a zoo as a kid—or tried to keep up with your own child—you know that wild, unforgettable feeling. It’s more than just seeing lions, gorillas, or pandas up close. It’s like stepping into your own safari adventure, full of excitement and anticipation for those big WOWs and the little moments that make you feel happy. The adventure comes home, as kids play with animal toys and pick out their favorite animal print.
That sense of wonder is what inspired us to create Wild in Color—a wildlife apparel brand sparked by that same burst of energy. It’s built on the emotional connection animal lovers feel when visiting a zoo or experiencing wildlife in their natural habitat. And giving you something to have at home!
Before launching WildinColor.com, we spent over a decade designing wildlife-inspired art and merchandise used by (AZA) accredited zoos and aquariums across the country, like Zoo Miami, Columbus Zoo, Audubon Zoo, Florida Aquarium and more.
Each project gave us the chance to collaborate with passionate teams working to connect people with wildlife; educating visitors and helping protect animals where they live. We didn’t just fall in love with the animals. We fell in love with the keepers, the educators, the zoo members, and the incredible mission behind these organizations.
Much like our roots in Disney Consumer Products, we realized something powerful: design can help people see, appreciate, and fall in love with animals—not just in exhibits, but in the wild. Inspired by those
WOW moments kids experience at the zoo, we chose to become a bigger part of the mission: to use colorful and playful design to help people connect with wildlife and the organizations that protect it.
We launched Wild in Color to bring that passion directly to you—the parents, zoo members, animal lovers, and future conservationists who light up when you see your favorite animal in bold, joyful color.
Whether it’s our first axolotl shirt, our latest bald eagle design from the Wild America collection, or the conservation story of our Gorilla Stance Hawaiian Men’s Shirt, every product is rooted in our connection to the people who love and serve wildlife—and who want to impact conservation through action.
We don’t just say we support zoos—we actually do. We’ve contributed to the Zoo Miami Foundation through signature events like ZooRun and Feast with the Beasts amongst others. We’re proud to grow Wild in Color as a mission-driven brand, committed to donating proceeds and resources to those who educate and conserve.
When we launched, we knew our model worked when a zookeeper from the Detroit Zoo reached out, excited about our design, our mission, and the chance to collaborate. We can’t wait to share more about the work we’re doing to support his passion for gorillas and the important work being done by the Detroit Zoo and their AAZK chapter.
That’s what Wild in Color is all about. It’s not just about what you wear. It’s about who you connect with, what you care about, and how you show up for the wild.
So go ahead—be a kid again. Run through the zoo. Run through WildinColor.com. Pick your favorite animal. Order your first shirt. Help us give back to the wild.
