Wildlife Apparel Inspired by Zoos and Conservation
That "WOW" Moment
“Mom, Dad, hurry! Let’s go see the giant giraffes!”
If you’ve ever sprinted through a zoo as a kid, or tried to keep up with your own child, you know that unforgettable feeling. It’s more than just seeing lions, gorillas, or pandas up close. It’s like stepping into your own safari adventure, full of excitement and anticipation for those big WOWs and little moments that make you feel happy. The adventure continues at home, when kids play with animal toys, wear animal prints and read books (or watch You Tube) about their new favorite animal. That sense of wonder is what inspired us to create Wild in Color, a wildlife apparel brand built on the energy and emotional connection animal lovers feel when visiting a zoo and the wild.
From Zoo Projects to a Wildlife Brand
Before launching WildinColor.com, we spent over a decade designing wildlife-inspired art and merchandise used by (AZA) accredited zoos and aquariums across the country, like Zoo Miami, Columbus Zoo, Audubon Zoo, Florida Aquarium and more.
Each project gave us the chance to collaborate with passionate teams working to connect people with wildlife; educating visitors and helping protect animals where they live. We didn’t just fall in love with the animals. We fell in love with the keepers, the educators, the zoo members, and the incredible mission behind these organizations.
Our Roots in Storytelling Through Design
Much like our roots in Disney Consumer Products, we realized something powerful: design can help people see, appreciate, and fall in love with animals—not just in exhibits, but in the wild.
That realization shaped our direction. Inspired by those WOW moments kids experience at the zoo, we set out to make Wild in Color a brand that brings those experiences home.
Animal Apparel That Supports Conservation
We launched Wild in Color to bring that passion directly to you—the parents, zoo members, animal lovers, and future conservationists who light up when you see your favorite animal in bold, joyful color.
Whether it’s our first axolotl shirt, our latest bald eagle design from the Wild America collection, or the conservation story of our Gorilla Stance Hawaiian Men’s Shirt, every product is rooted in our connection to the people who love and serve wildlife—and who want to impact conservation through action. We don’t just say we support zoos—we actually do. We’ve contributed to the Zoo Miami Foundation through signature events like ZooRun and Feast with the Beasts amongst others. We’re proud to grow Wild in Color as a mission-driven brand, committed to donating proceeds and resources to those who educate and conserve.
Connecting With the Keepers Who Inspire
One of the first signs that our mission was resonating came when a zookeeper from the Detroit Zoo reached out, excited about our designs and a chance to collaborate. That message meant everything. It confirmed that Wild in Color could be more than a store and that we could be a bridge between all the people who love wildlife, art, joy and conservation.
We can’t wait to share more about supporting this keeper's passion for gorillas and the important work being done by the Detroit Zoo and their AAZK chapter.
Be a Kid Again. Wear the Wild.
That’s what Wild in Color is all about. It’s not just about what you wear. It’s about who you connect with, what you care about, and how you show up for the wild.
So go ahead—be a kid again. Run through the zoo. Run through WildinColor.com. Pick your favorite animal. Order your first shirt. Help us give back to the wild.
